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Have you ever felt the need to know the best medium to advertise your product or service? Whether to go with online media or TV advertisements? Well, in the times of digital media your doubt is apt and profound; given the complementary yet competing nature of both the mediums. TV commercials offer the best platform across all advertisement mediums. Let’s have a look at the facts which will clarify your doubt regarding the importance of TV commercials:
- Most credible medium: You need to be already quite established to market your service on TV, and that’s how a TV advertisement establishes your credibility in the eyes of viewers. People feel that you are trustworthy and already have a name in the market and they start believing you.
- High Impact: Do you know that over 99% of households in America own a television, meaning your TV commercial is likely to be seen in more than 80% of households, if not 90%. That’s a way too high return on investment. And if the advertisement is interesting then you can pretty well be sure to leave a long-lasting impact on your audience.
- More engaging: Psychologically, TV advertisements are preferred because they engage more sensory organs; audio and visual both. That means they require more attention and thus are more engaging, and people are likely to remember them better. An engaging TV commercial would require a top TV production company in New York to professionally handle pre-production tasks like scriptwriting, concept development, animation, storyboarding and post-production tasks as well.
- Wider Reach: Rich Lehrfeld, Senior VP, Global Brand Marketing and Communications at American Express said, “We need to run two weeks of digital to get the reach of one day of broadcast.” That's the reach of TV media. Moreover, whenever a new service or product is launched, people are mostly unaware of it and TV commercials can establish your name in quite a short period.
- Building brand: An interesting advertisement with an emotional appeal may positively impact the image of a business organization; thereby improving the sale of its products and services. A good advertisement tells a great story and people tend to buy good stories. This is where the power of branding lies.
- Better targeting: A well-crafted TV advertisement is equivalent to a million words; it beautifully narrates the whole story of your brand or business in minutes if created correctly and presented to the right audience. With TV commercials you will be able to target your viewers even more accurately, and your audience will be smaller. Consequently, your production costs will be low as well.
So, if you are an ambitious business corporation and dream to convert your product into a genuine brand and reach a wider audience in short time, then you should not think twice in contacting the best TV ads agency.
