Adobe Summit 2019 turned out to be the biggest Summit till date, with more than 17,000 delegates in participation. Digital marketers from over the world had the chance to associate with their peers, interact with the speakers, and learn tools and strategies for keeping clients drew in and driving brand development and loyalty. A year ago, the focus was on 'experience makers’, while this year the essential focus was experience management.
Adobe Summit Insights
Discussions were mostly related to the need to empower the creative community, therefore encouraging people to bring their extraordinary ideas to life. Like other gatherings of technologists, the AI was front and centre in many of the conversations as well as content throughout the 2019 Adobe Summit.
The discussion was mostly focused on the need to engage the creative network, subsequently encouraging individuals to bring their extraordinary ideas in life. Information and innovation are the key establishments of inventiveness.
There were conversations in the summit that ranged in three user journeys for start-up companies:
Companies who have not adopted solutions from Adobe yet.
Companies that are using or have used only one Adobe product and understanding how to use them to the optimum and looking out for new products that can be beneficial to them
Companies that are already using more than four Adobe products and are looking to make the existing products more beneficial
The engineers of Adobe also shared the demos of future technologies as well. The demos on Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) were quite innovative and interesting. Next, Adobe and Marketo focused their discussion on Account-Based Marketing (ABM). It indicates that they are keen on delivering end-to-end account-based experiences for customers and also for conversational ABM, which will enable marketers to personalise each and every website visit.
Through this Adobe summit, they also explained how Sensei, their AI engine, is being more integrated as a principal element across their suite of products. Artificial Intelligence was also the star of many of their experimental demos and paired with voice and search capabilities.
Last but not least, Adobe announced strategic alliances with both Microsoft and LinkedIn to create better systems integration, gain a better understanding of targeted accounts, target audiences more easily, and power people-based campaigns.
Adobe 2020 Summit
Adobe Summit 2020 will be a conference for Magento, and Marketo users to gain insights, build skills and rethink the customer experiences you’re creating.
This is what is happening at the Summit:
How experience drives impact
Great experiences add real returns to your company’s revenue growth, customer retention rates, and lifetime value of your customer.
Experience defines your brand
learn how to use design and data together to create long-lasting experiences for your customers.
Experiences are in the future
Master the latest trends from the professionals in customer experience management and see how you can also achieve such skills.
Diverse professionals, you will be meeting at the event:
Advertisers
Agencies and system integrators
Analysts
B2B marketers
Campaign managers
Commerce executives and developers
Content managers
Digital marketers
IT developers
Three communities namely adobe experience cloud, magneto and Marketo users will be under a single roof in Adobe Summit 2020.
